A Guide to Important Factors for Designing Packaging

Designing the most visually appealing packaging requires a combination of brand identity and product functionality. Branded packaging is used to enhance customer experience, safeguard products, and convey the brand message while following the applicable regulations. The use of unique packaging materials has an immense role in differentiating your brand in a competitive market. Let’s explore essential factors for designing custom product packaging.

User Experience

A unique product packaging design enhances the user and unboxing experience. Therefore, you need to consider the following reasons to improve user experience with your brand:

• A Memorable First Impression: A well-designed packaging can enhance the unboxing experience through a fabulous anticipation of products.
• Consistent Branding: Packaging featuring your branding elements, such as a brand name, color scheme, and logo, boosts your business identity.
• Customer Satisfaction: A memorable unboxing experience enhances customer satisfaction, ensuring repeat purchases and loyalty while making your brand word-of-mouth.

Sustainability

Sustainable packaging has become trending due to increasing demand by eco-conscious customers. A survey by McKinsey & Company shows that 73% of customers are eager to pay more for eco-friendly packaging. Let’s consider sustainability for the following purposes:

• Maintain Environmental Sustainability: Customers have started to consider eco-conscious businesses that are using recyclable packaging. You can use biodegradable materials to convey your commitment to an eco-friendly environment.
• Environmental Responsibility: You can include clear labels about the sustainability of packaging such as printed kraft boxes. You can write “Crafted from Eco-Friendly Materials” or “Completely Recyclable”.
• Minimalism and Reusability: Consider eco-friendly packaging that is durable and reusable, allowing customers to repurpose it easily. The minimalist design ensures minimal material usage to engage environmentally conscious customers.

Physical Presence of Packaging

You need to consider the ideal placement of personalized boxes for business.

• In-Store: You must consider distinctive designs and bold color schemes to design packaging and differentiate your products on retail shelves. You can enhance your product’s visibility through ideal shelf placement.
• E-Commerce Stores: Packaging for online stores must ensure the durability to deliver products safely. The packaging ensign must protect the product from damage while captivating potential customers’ attention.

• Branded Packaging Impact on Impulse Purchases: Whether you are running an online or physical store, branded packaging for small businesses​ and large businesses shapes the value perception of products. Elegant packaging develops customers’ trust while promoting the brand values.

Shape and Size of the Product Packaging

• Effective Store Display: Consider a functional packaging shape for your store for ideal placement. You must not choose irregular shapes that can not be displayed or stocked easily.
• Efficient Storage and Affordability: Compact and smaller packaging needs less space, minimizing transportation and warehouse expenses. An ideal size for personalized product boxes reduces waste and lowers costs while contributing to a sustainable environment.

Material

• Sturdy and Safe Material: Choose a durable and premium material, such as corrugated cardboard, to enhance product protection during storage and shipping.
• Visual Appeal and Personalization: Select materials like kraft paper or cardboard, which offers fabulous printing flexibility. These materials ensure vibrant branding while appealing to potential customers.
• Eco-Friendly Sourcing: You must consider environmentally responsibly sourced materials to build your credibility. It’s good to have an FSC certificate to promote your sustainable practices.

Cost

• Affordable Design Options: You can learn how to design packaging featuring aesthetic elements without overspending. Silver Edge Packaging offers cost-effective customization options to differentiate your brand and products.
• Blend Functionality and Luxury: You must focus on the essential finishes to ensure stylish and cost-effective packaging. It is recommended to avoid the intricate designs, which are expensive options.
• Bulk Orders: Purchasing packaging in bulk allows you to save on costs because we offer wholesale rates for bulk orders. Therefore, you can maintain affordability while protecting and presenting your products.

Uniqueness

• Interactive Elements: It is important to add interactive elements such as augmented reality, peel-off layers, and QR codes in brand packaging design to enhance customer engagement. These elements convey product details and promotions.
• Convenience: You can choose additional features such as resealable closures and easy-open tabs to reduce waste and improve convenience. Therefore, your packaging will become a practical solution.
• Local Relevance: It’s a good approach to personalizer packaging to reflect the local traditions and values while designing packaging with a local touch to engage customers.

Branding

• Use Consistent Brand Logo and Color Scheme: It is very important for brands to ensure consistency when using a brand color palette and logo. Custom boxes with logo wholesale make your brand easily recognizable in a competitive market. Several customers remember to brand their logos and color schemes.
• Brand Message and Copy: You need to use effective and concise language in the brand copy to convey the message clearly, describing the product and brand values. It is important to consider product benefits and call to action in the brand message to engage potential customers.
• Visuals and Images: It is essential to select high-resolution images that align with your brand identity. You can consider different elements of packaging, such as playful visuals, to engage the young audience while considering minimalist design for your luxurious brand.

• Brand Asset: You must utilize packaging as a brand asset that tells a story to customers. It is an effective strategy to include a thank-you note or a short message about the brand with a personal touch.

Design Packaging Effectively With Silver Edge Packaging

Are you looking to know how to make packaging for a product while ensuring visual appeal and protection? At Silver Edge Packaging, we are ready to help you create packaging resonating with potential customers. Our professional packaging team understands businesses’ requirements and provides them with the ideal solutions.

We offer eco-friendly and cost-effective packaging at a wholesale rate. Our free design service ensures a unique and visually appealing packaging design. You will get a free shipping service when you order the desired packaging from us. Let’s get a free quote today or discuss your design requirements today!