You might often get confused with the words packing and packaging. These two play a significant role in marketing. Both packing and packaging are the context of covering or wrapping the product for proper storage and transportation. While packing is more about protection, the packaging focuses on the design and appearance of the product to make it attractive. To get a better understanding, let’s explore all about packing and packaging!
Packing Vs Packaging
No doubt, the words ‘packing’ and ‘packaging’ are often used interchangeably. Although they have the same root word, ‘pack’, there is, indeed, a substantial difference in the meanings.
What Does Packing Mean?
In brief, packaging is a simple yet important step in shipping products. Generally, packing refers to the process of making sure a product will be safe and secure for shipping.
Accordingly, the packing process involves:
- Placing a product in a box
- Adding protective materials to cushion the product from damage
- Using a wrap or tape to seal the product
Moreover, you can also include some packing materials to ensure safe delivery of your product, like packing peanuts or crinkled paper.
What Is the Purpose of Packing?
The main purpose of packing is to make sure that your products are ready for shipping. By packing your products properly, you can relax knowing that they will arrive in good condition.
What’s more, the packing process becomes most important when shipping fragile products. As we know, these products are highly vulnerable to damage from knocks, drops and shakes. Also, you will need to properly pack some sensitive products like medicinal or food products. For these types of products, you can use innovative packing types that help regulate environmental conditions like temperature or humidity.
Despite the purpose, packing a product successfully is not as simple as you might think. Why?
Because packing plays a crucial role in the customer experience. Hence, ensuring your products are well-packed is essential to prevent damage that accidentally occurs during transit, regardless of your choice of courier.
What Is Packaging?
Now let’s look at the definition of packaging and how it differs from packing.
Basically, the main difference with packaging is that it is much more multi-dimensional than packing a product. Packaging is more about adding more value to your product or to the customer as well.
What Is the Purpose of Packaging?
Many people still think that the purpose of packaging is merely to safely secure a product. Well, packaging has a much more diverse meaning compared to packing. Similar to the packing process, packaging can involve using materials to securely hold a product in place. However, packaging also aims to achieve multiple business objectives across several areas.
One of these areas is your business’ product design. Of course, packing serves a simple but crucial purpose of keeping your product well-protected for shipping. However, packaging aims further to elevate your product’s value and the customer experience. In this context, you will see various types of product packaging that highlight the design and images.
Know the Different Types of Packaging
With many innovations going, packaging today can come in many different types. However, there are two parts of packaging.
- Primary packaging
This part is directly enclosing your product. For example, bottles for lotions and plastic wrappers for candy.
- Secondary packaging
This includes branded custom boxes like custom printed rigid boxes or custom mailer boxes with inserts. These boxes will hold the primary packaging and product.
What Are the Benefits of Using Custom Packaging?
When it comes to packaging, there are more roles it plays to help your business.
What are they?
It Helps Your Branding Performance
On your packaging, you can print your business’ logo, slogan, and even a branded color scheme you like. All these features can eventually help to increase customers’ affinity with your product, particularly when they first receive and open it.
It Is Suitable with Various Customization Options
When you work with Silver Edge Packaging, you can customize your packaging according to your needs. For example, you can customize it for limited product releases. Or else, you can also design ideal packaging to boost seasonal sales, such as the holiday season.
In brief, packaging, as much as it is a shipping element, it can also serve as a marketing tool. In fact, branded packaging emphasizes the quality, appeal, and aesthetic of your brand.
Most importantly, by having custom-designed packaging, your brand can provide customers with an unforgettable unboxing experience. As a result, packaging can encourage positive reviews and word of mouth.
Custom Packaging Is Cost-Effective
At first, you must think that investing in custom packaging is expensive. Well, you must consider the customization options, the benefits you can get, and how it shows your brand identity. Considering all the factors, you will realize that custom packaging is worth the investment.
If you are interested in custom packaging, you can get them at no minimum order quantity from us. Even better, you can get more discounts by ordering your customized packaging in a bulk order. Thus, packaging is very cost-effective, when you produce it the right way.
Overall, packaging focuses more on making your products attractive and convincing in customers’ eyes. With attractively designed packaging, you can generate higher sales within a brief time. Why?
Because your product presentation can convince more customers. Thus, it will be easier to boost higher sales. In other words, if you want to win the market, custom packaging should be included in your marketing and branding strategies.
In Summary
Indeed, there are some huge differences between packing and packaging. Even though the words seem similar, each has different features and purposes. For sure, both serve well in protecting your products during transit, storing, and handling processes. The main purpose of packing is to make sure that your products are ready for shipping. On the other hand, packaging also aims to achieve multiple business objectives across several areas. Hopefully, the explanation above will help you understand better about the two.
If you are interested in custom packaging, you can contact Silver Edge Packaging and start designing it with us today!
