The Importance of Custom Packaging for Small Businesses

It is a very fierce competitive environment in the business world. Therefore, it is always good to stay one step ahead of your competitors. As entrepreneurs, we put a lot of effort and time into providing our customers with excellent service and top-notch products within their budget. But what about your product packaging? Do you know how important it is? In this post, we will discuss the importance of custom packaging for small businesses.

Custom Boxes with Logo Help in Increasing Your Business Revenue

Have you ever wondered when customers literally start interacting with your brand? Their first and perhaps long-term recognition will certainly be the special packaging box you actually choose to use. When we purchase something online or in a physical store, the first thing we pay attention to is surely the packaging. Now imagine if your customer would see your custom boxes with logo.

Of course, they could easily find out what is inside the boxes. In addition, these packaging boxes are an amazing source of increasing your business revenue.

Custom Packaging Is Easy to Modify

Indeed, you could easily modify your custom packaging in your imaginative designs, shapes, and colors. In any case, these boxes can attract the attention of the crowd. For this reason, these special boxes are what you need to promote your brand.  

Many famous brands use these incredible boxes for the advancement of their various products. In addition, the attractive appearance of the boxes will draw in customers. Hence, this is why you should definitely be passionate about customizing your boxes. When you understand the capabilities of customization, your creativity reaches a high level. Excellent packaging providers such as Silver Edge Packaging would offer various customizations for you. The most common ones are:

• Coatings
• Foiling
• Windows
• Embossing
• Debossing
• Printing

It is as easy as it gets. Your product impression comes from the product packaging. If you have high-quality products, they should be packed in high-quality boxes as well. In that sense, if you use a more powerful custom printed packaging, you will be able to give your customers a better understanding. It may not be the most important thing when it comes to product packaging, but remember that it adds value when customers see your product.

You Can Choose the Best Packaging Material

The initial step in creating custom packaging is to choose a material that is strong and durable. Be careful before making a final decision in this regard. Several materials are available on the market, such as cardstock, cardboard, corrugated, and kraft.

Cardboard

To begin with, cardboard is pretty common. It is basically a material that makes a sturdy box. However, cardboard is flexible for making a variety of boxes.

One of the most frustrating things about shopping online is that you have to search for the best deals, find the lowest prices, and wait weeks (or months) just to find damaged products only when they arrive. This not only inconveniences customers. Instead, it also increases the cost of replacing damaged products and providing additional customer support.

In particular, it reduces the credibility of your brand and can be irreversible or very costly to restore. Custom packaging allows you to get the best shape and size for your product. This way, the box will keep your product safe during transportation.

Kraft

Another great option, kraft material, is readily available. This material is ideal for holding extreme and large items. Best of all, this material adapts to a variety of printing styles. This improves the appearance of the packaging boxes. Most importantly, kraft will make your boxes eco-friendly. In the end, you can shape a reliable and sustainable brand image for those customers to see.

In addition to these materials, you may also consider using corrugated and rigid material for the material of your packaging boxes. An experienced packaging service provider like Silver Edge Packaging would offer a variety of additional features to make your packaging look more luxurious. For example, you can get your custom printed boxes die-cut, glued, and perforated. In other words, you could get impeccable boxes that will meet all your expectations.

Get the Benefits of Printing

You can also use optional printing solutions to make your custom packaging with logo even more attractive. The most popular ones are digital and offset printing techniques. These methods have some standards just as some elite highlights. Digital printing is used to print standard boxes, but the strategies and procedures are unique.

Offset printing, on the other hand, offers first-class custom printed boxes at inflated prices. In such a manner, when you need to print the boxes in bulk, you could go for digital printing. This is because less ink is used, which saves more of your budget.

Simply put, both digital and offset printing techniques will be a smart way to get great results at the same time.

Provide a Great Customers Retention 

Our obligations as a brand do not end after the customer completes the transaction. Instead, you should also provide after-sales support. Customers will subconsciously rate you as a brand until they receive their order. 

When they open your safely protected product in custom packaging with your logo printed on it, you will give a great deal of confidence. You will show them that your brand not only offers great products. More than that, you will show them how you take good care of your products during transit. This effort makes your customers more likely to come back and recommend your product to others.

Impress Potential Customers

Throughout the shipping process, your brand name is getting exposed to anyone who sees your packaging boxes. Do not ignore how creatively designed custom printed boxes can impress potential customers before they even know it. 

Print your logo, company name, website URL, customer service contact, and email address on the boxes. Your packaging boxes will be clearly visible not only to your customers. Instead, your boxes will be visible to the delivery staff, the couriers managing the boxes, the office assistant, the security staff, and everyone passing by. The checklist is endless, just like additional exposures!

Custom Packaging for Small Businesses Offers High Quality

The fact is that due to the custom-made nature, high-quality custom packaging is much more valuable than ordinary brown boxes. Custom packaging for small businesses is durable and attractive. 

Make sure your company name and contact information are clearly printed (may be printed on more than one side). You can even recommend what kind of products you offer to your customers by including multiple images. 

Save Your Budget

Custom printed boxes are definitely the best advertising and marketing device. Additionally, they will also provide benefits. Custom boxes will inevitably cost more than regular standard boxes, but you should not ignore the benefits you can get. 

In addition to the factors mentioned in this post, you should also think about the price you can save over time. By working with Silver Edge Packaging, you could customize the size, shape, and strength to fit your item. In theory, this could save your budget by making your packaging boxes more portable and lighter.

Enhance Unboxing Experience

Speaking of unboxing, there is an entire genre of social media content dedicated to unboxing and opening the product packaging. In fact, a search for ‘unboxing’ on YouTube yielded more than 860,000 results, and nearly 700,000 unboxing hashtags were used on Instagram. 

Yes, people love to share and see nice, unique, and aesthetically pleasing packaging and what’s inside. In fact, the entire industry is built around influencers who get paid to talk about new and exciting products.

For this reason, if you want your business to get more attention, you need to choose the perfect custom printed boxes that can present your valuable products professionally. This is the best way you can impress your targeted customers and inspire them to share their unboxing experiences. As a result, you can expect greater exposure than before.

Final Ideas

Choosing premium custom printed boxes over standard boxes can help you build true brand awareness. Most importantly, these boxes will increase sales for your business. Therefore, you need to use these boxes to help develop your business.

For this matter, Silver Edge Packaging will be the best option for you. We provide high-quality packaging and printing solutions. You can enhance your brand image by ordering the most exclusive custom packaging for small businesses from us. With attractive packaging for your products, you can relax and watch your sales grow.  

When customizing your packaging box, you can choose reliable and durable packaging material. With us, you can also print your company name and brand logo on the box using the latest digital and offset printing technology. Ultimately, your product packaging will increase brand awareness and grow your business.

If you decide to work with us, you will enjoy many benefits and you will not have to worry about quality. Silver Edge Packaging only provides top-notch custom packaging boxes to our respected clients. Plus, with our free shipping service, you can get these incredible boxes delivered to your doorstep!